Tag: Advertising

Mindful indulgence and purposeful choices redefine consumption habits

The latest State of Snacking™ report by Mondelēz International, which was unveiled today, offers a comprehensive look into the shifting snacking habits of Indian consumers. (Image Source: X, Mondelēz Intl)

Mondelēz International’s latest report reveals India’s shift towards snacking that nourishes both body and soul, highlighting trends in mindful indulgence, snack curation, and purpose-driven consumption.

Ogilvy, Mindshare, Madison, among big winners at the IAA awards

IAA, which was incorporated in July 1991 as a not-for-profit company addresses the common interests of all the disciplines across the full spectrum of marketing communications from advertisers to media companies followed by the advertising and interactive agencies, direct marketing firms and even individual practitioners, stated its official website. (Stills from the campaign)

At the International Advertising Association (IAA), campaigns such as Hindustan Unilever’s Red Label India’s ‘Swaad Apnepan Ka’, Colgate India’s ‘Neend Bhagao, Taazgi Jagao!’,‘CaratLane Postcards’, and TVS Motor Company’s ‘Protect Little Rider’ were felicitated and appreciated.

Crocs launches campaign for Gen-Z with Orry and Karan Johar

Commenting on the new campaign, Yann Le Bozec – Marketing Vice President of Crocs ROW & Hey Dude International said, “At Crocs, personalization and unfiltered self-expression are at the heart of what we do. This new campaign celebrates these values by showcasing the versatility of our Jibbitz™ charms, which empower consumers to elevate their unique style. By collaborating with style icon Karan Johar and trendsetter Orry, we aim to inspire consumers to engage with Crocs in a fresh, dynamic way, reaffirming our commitment to authenticity.”

This campaign marks Orry’s debut in the #CrocsSquad.

Decathlon to invest €100 Million in India, aiming for major retail expansion

Decathlon aims to increase its number of stores across India from currently 127 to 190, highlighting its ambitious vision for long-term growth in the country. (Image source: Decathlon Blog)

Global sports giant Decathlon targets Indian market with plans to expand its store network to 190 locations, boost local manufacturing, and promote sustainability.