Tag: Advertising

Dailyhunt parent VerSe Innovation expands ad tech capabilities with Valueleaf acquisition

By integrating Valueleaf's data, integrations, and industry-specific solutions with their existing platform, VerSe aims to deliver superior Return On Ad Spends (ROAS) for advertisers.(Representational image by frame harirak via Unsplash)

As part of its broader strategy to diversify revenue streams beyond advertising, VerSe has been actively acquiring companies in the SaaS and digital subscription sectors, such as Magzter.

Warner Bros Discovery International launches WBD AIM data platform for advertisers

This restructuring is intended to provide more clarity and focus for each division, setting the stage for potential future spin-offs.

WBD launches AIM (Audience Insights and Measurement), a first-party data platform that enables advertisers to target their campaigns across a number of markets throughout EMEA, APAC and LatAm spanning across CNN, Max, discovery+ and Eurosport.

Ikea ventures into peer-to-peer market with “Ikea Preowned” platform

This initiative is Ikea's first foray into second-hand marketplaces, aligning with its broader goal to become "circular and climate positive" by 2030.

The global functioning giant takes on eBay and Craiglist, launching a second-hand marketplace aimed at customers selling directly to each other, as part of its digital transformation strategy.

Top Mondelez China executives exit amid ecommerce misconduct probe

The probe at Mondelēz China is the latest in a series of compliance-related investigations impacting multinational companies in China.

Grace Zhu and Simon Xiu leave Mondelēz China following an internal investigation into eCommerce-related misconduct, marking the latest corporate shakeup in China’s business sector.

Volkswagen defined by 3 words — responsible, valuable, innovative: Rahul Mathew, DDB Mudra Group

Rahul Mathew, chief creative officer, DDB Mudra Group, stated, "In the decade after the launch, we used the momentum to continue building the brand in India. ‘Innovation’ and ‘German engineering’ remained our key pillars, but we also narrowed down on the human lens of innovation and engineering focussed on the human aspect. Unlike the market, which was stuck on bells and whistles, we focussed on what made a car truly great. What made a car a Volkswagen. Our campaigns spoke about what makes Volkswagen safer, more solid, and more enjoyable for the people driving them." (Image source: VW - Unsplash)

Rahul Mathew, CCO, DDB Mudra Group, in a conversation with Storyboard18, touched upon the advertising journey of Volkswagen since its arrival on Indian shores.

Fish & Fevikwik: Why this iconic ad is still stuck in our heads

Actor Rajesh Khera revealed a fun fact. Once a fish is removed from the water, it would thrash about and attaching it to the stick would be impossible. Hence, dead fish were attached to the stick. Khera was told that they would be animated during post-production. But he was also instructed to move his hand in such a way to make it look as if the fish are thrashing about. The shot went well and there was no need to work on the movement of the fish during post-production. (Stills from the ad)

In a conversation with Storyboard18, Piyush and Prasoon Pandey, the veteran ad men, and actor Rajesh Khera, touch upon the genesis of the ad, and the aftermath post its release.

InspiRAYtion Five: The Tinder-isation Of Pitching

It took a lot for clients to lose agencies in the past, it would have to be for something so cosmic that it could not be imagined, writes Patell. (Representational image: Unsplash)

Contemporary dating behaviour seems to have entered the pitch process. With all the attendant dopamine rushes, writes adman Rayomand J Patell in this week’s column.