Advertising – Page 35

Influencers likely to take a pie from State governments’ traditional media budget

The move seeks to prevent tactics that circumvent existing legislation and protect the financial interests of the country’s journalism sector.

Experts believe that the state governments will reduce its Print budget and allocate it to influencer marketing.

Fish extract in ‘Divya Dant Manjan’: Delhi HC seeks response from Patanjali over ‘misbranding’ of dental product

Patanjali's 'Divya Dant Manjan' embroils in a controversy over its ingredient

Petitioner Yatin Sharma said that Patanjali’s “Divya Dant Manjan” packaging has a green dot mark, an indicator of vegetarian status, containing “Samudraphen”, a fish-derived compound

InspiRAYtion Six: Portfolio Night. Where nostalgia and ambition exchanged glances

Adman Rayomand J Patell highlighted, "Validation is nice, but ensure it comes from places that have high standards. Don’t settle for the easy wins, those aren’t worth the price of the trophies they give you." (Image source: Unsplash)

In this week’s InspiRAYtion, veteran adman Rayomand J Patell, shared his views and opinions on Class 2024 he came across during the Portfolio Night. Patell, who stated advertising as a discipline, his advice to them is to change jobs only when learning stops and to work harder than anyone else.

Karnataka govt ropes in creators, influencers to promote state’s schemes under new ad guidelines

Storyboard18 first broke the news in June that the media mandate of Hero Motocorp's has called for pitch.

The Karnataka govt has made it mandatory for all state departments, local bodies, and corporations to use these new guidelines for their digital advertising needs

Bengaluru court slams MakeMyTrip and Air France with refund order over lockdown flight cancellation

The verdict was delivered on August 20, holding the travel platform and airline accountable for service lapse.

Zoho ventures into payments sector with launch of Zoho Payments

A key strength of Zoho Payments lies in its seamless integration with Zoho's finance and operations suite, which includes Zoho Books, Zoho Billing, and Zoho Invoice.

The Chennai-based tech firm enhances its financial management suite with a unified payment solution, integrating B2B payment capabilities.

Shaadi.com’s Anupam Mittal criticizes Starbucks CEO’s supercommute

Mittal expressed his concerns on social media platform X (formerly known as Twitter), questioning Niccol's leadership approach. (Image source: Moneycontrol)

Mittal questions Starbucks CEO Brian Niccol’s commitment to leadership, raising concerns over his 1600 km commute from Newport Beach to Seattle.

‘Not worried of Shein entering Indian market’, says CEO of Brand Studio Lifestyle

Brand Studio Lifestyle, which operates Highlander, Tokyo Talkies, Vishudh, Ketch, and Locomotive, has expanded its offline presence with Highlander and Tokyo Talkies.

The house of fashion brands, which operates brands like Highlander, Tokyo Talkies, Vishudh, Ketch, and Locomotive, is aggressively adopting an omnichannel approach.

P&G Hygiene and Health Care ad expenses up by Rs 568 crore in Q4FY24

P&G Hygiene and Health Care's revenue from operation stood at Rs 4205.70 crore in Q4FY24

P&G Hygiene and Health Care reported sales of Rs 4,192 crore, up 7% versus a year ago owing to innovation, premiumization, and driving category growth in the feminine hygiene category.