With geographies diminishing and the demand for digital and creative solutions growing in global markets as well, the company has taken this step towards global expansion.
Author: Indrani Bose
Colgate sets out to impact additional 10 mn children by 2025 via Bright Smiles, Bright Futures®
In a strategic move to further fortify its impact, Colgate has partnered with IMPAct4Nutrition, a knowledge and resource platform on nutrition incubated by UNICEF India.
Karan Johar’s Dharma Cornerstone Agency (DCA) ropes in Orry to strengthen influencer marketing portfolio
Orry’s decision to join DCA signifies a strategic move towards expanding his influence beyond the digital space.
McKinsey’s Jesko Perrey: India can leapfrog GenAI in multiple areas and be front runner globally
Jesko Perrey, Senior Partner, McKinsey & Company. discusses GenAI-led marketing and sales, Gen AI having the potential to unlock up to $1.2 trillion in value for the Marketing and Sales function, ethical concerns of Gen AI and whether AI can replace human creativity.
PayU Payments appoints five new members to its board of directors
The board additions also come in at a time when PayU India is working towards a public listing and has begun the process internally.
ASUS launches new campaign with comedian Bhuvan Bam
his campaign aims to ignite the passion of creators and gaming enthusiasts alike, inviting them to explore the potential of gaming with the ASUS ROG Zephyrus G16 – the first gaming laptop in India with an OLED panel.
CTV advertising in India set to witness 47 percent growth; hitting around $395 million by 2027
CTV advertising isn’t just keeping up; it’s giving advertisers the power of detailed analytics and measurable metrics.
Yellow.ai launches email automation; Gen AI to handle 80 percent of email queries
Despite many consumers preferring email for customer service, businesses often struggle to manage email inquiries efficiently.
Are Large Language Models and Generative AI a panacea that ails the enterprise?
Generative AI models can sometimes ‘hallucinate’, or generate information not present in the training data resulting in inaccurate or misleading content.
MMA Global India & Publicis Commerce India launch guide to maximize ROI of D2C eCommerce Investment
India’s e-commerce sector is on a meteoric rise and currently projected to hit $400 billion by 2030.